Social Media Marketing Specialist
Master Social Media Strategy, Content Planning, Paid Advertising, Community Management, Analytics, Influencer Marketing & Performance Growth
About This Course
Social Media Marketing Specialist is a professional, hands-on training program designed for students, entrepreneurs, freelancers, marketing professionals, business owners and aspiring social media managers who want to build the skills required to plan, execute, manage and optimize modern social media marketing campaigns.
The course treats social media marketing as a complete business function rather than simply posting content. Students learn how to understand audiences, develop platform-specific strategies, build content systems, manage communities, launch paid campaigns, interpret analytics and continuously improve performance based on measurable objectives.
What You Will Learn
Core competencies & practical knowledge
Skills You Will Gain
Course Modules & Syllabus Timeline
5 Modules • Practical Lab Curriculum
Social Media Marketing Fundamentals & Digital Strategy
Students understand how social media contributes to brand awareness, engagement, lead generation, sales and customer retention.
- •Social media marketing fundamentals
- •Organic vs paid social media
- •Social media customer journey
- •Brand awareness
- •Engagement
Students analyze a business and create a basic social media marketing strategy aligned with its business and marketing objectives.
Audience Research, Buyer Personas & Competitor Analysis
Students learn how to research audiences and competitors before developing content or advertising strategies.
- •Target audience identification
- •Customer segments
- •Buyer personas
- •Customer pain points
- •Customer motivations
Students create two detailed buyer personas and complete a competitor analysis for a selected business.
Social Media Strategy, Branding & Content Pillars
Students develop a complete social media strategy and establish a consistent content and brand communication system.
- •Social media goals
- •Platform selection
- •Brand positioning
- •Brand voice
- •Tone of voice
Students build a complete social media strategy including audience, platforms, brand voice, content pillars and measurable objectives.
Social Media Content Creation, Copywriting & Short-Form Video
Students learn how to develop engaging social content across static, carousel, story and short-form video formats.
- •Content ideation
- •Content hooks
- •Caption writing
- •Social media copywriting
- •Calls-to-action
Students produce a weekly content package containing static posts, carousels, stories, short-form video concepts and platform-specific captions.
Content Calendars, Publishing & Community Management
Students learn how professional social media teams plan, publish and manage ongoing content and community interactions.
- •Content calendar creation
- •Publishing schedules
- •Content batching
- •Approval workflows
- •Scheduling tools
Students create a 30-day content calendar and manage a simulated social media community involving comments, customer questions and potential leads.
Tools & Software Taught
Career Outcomes & Job Roles
- Develop complete social media marketing strategies.
- Select appropriate social platforms based on business objectives.
- Research and define target audiences.
- Create practical buyer personas.
- Analyze competitor social media activity.
Frequently Asked Questions
What are the prerequisites for enrolling in this course?
Basic computer literacy and enthusiasm to learn. No prior advanced background is required.
Are classes conducted in physical workstation labs?
Yes, 100% of practical classes are conducted in our high-spec campus labs in Lahore.
Will I receive an official certificate upon completion?
Yes, graduates receive an official certificate of completion with 85%+ attendance and project defense.
Flexible Monthly Installment Available